
Meet Jo Ellen Nash
President/Broker
Naples Luxury Real Estate Group
"Homes are not just bricks and mortar; they are places where families put down roots, build treasured memories, create traditions and realize dreams. Homes have character. They have history. They have personalities. Selling homes requires an understanding of this and an ability to bring the stories to light."
- Jo Ellen
The Experience Behind the Strategy
Jo Ellen’s reputation is rooted in her commitment to sophisticated, results-driven marketing. She is not an "institutional" broker; she is a strategist. As the founder of Nash Signature Marketing, she has consulted for elite agents across North America, bringing that same innovative edge directly to your property.
Her expertise is recognized at the highest levels of the industry:
- Certified Luxury Home Marketing Specialist (CLHMS)
- First Certified Million Dollar Guild Member in the United States
- Member of Who’s Who in Luxury Real Estate
- Certified International Property Specialist (CIPS), Naples Honorary Lifetime Member
- Winner, Overall Marketing Excellence Award (Leaders in Luxury & Luxury Conclave)
- Graduate, Realtor Institute (GRI) & Certified Residential Specialist (CRS)

Jo Ellen’s influence in real estate extends well beyond the clients and communities she serves. A nationally recognized speaker and industry educator, she has shared her experience with real estate professionals across the country through Star Power, CRS Celebration, Certified International Property Specialists, CyberStars and state REALTOR® associations in Florida, Colorado, Utah and Oregon. She has also taken the stage as a keynote speaker and longtime presenter at Leaders in Luxury and as a featured speaker at the Luxury Conclave. Along with the industry honors she has received throughout her career, these opportunities reflect something Jo Ellen has always valued: sharing what she has learned, helping other professionals grow and continually raising the standard of service she brings to her own clients.
The Difference Clients Remember
“After working with 2 other top-rated agents without success, we hired Jo Ellen. In a very tough seller’s market, Jo Ellen was able to utilize her vast network and creative thinking to bring an offer, which allowed us to close, within 59 days of obtaining the listing, at 99% of our asking price. She is committed, not only in meeting our short term needs and goals but to building a long term relationship with her clients which leads to a true partnership.”
- Adam Loew
Seller
“Lynne and I cannot say enough good things about [Jo Ellen] and her company. She is renowned for her personal caring approach with her clients, is a great negotiator and has amazing after sale follow up. It has been 10 years since she sold us our place and sold our other two properties and yet we hear from her every year for parties, golf outings or just getting together for a drink. She is a special lady.”
- Russ Ferguson
Buyer & Seller