Jo Ellen

Meet Jo Ellen Nash

President/Managing Broker of Naples Luxury Real Estate Group, LLC

"Homes are not just bricks and mortar; they are places where families put down roots, build treasured memories, create traditions and realize dreams. Homes have character. They have history. They have personalities. Selling homes requires an understanding of this and an ability to bring the stories to light."

- Jo Ellen

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40+ Years of Experience

Selling Homes With Story and Strategy

Meet Jo Ellen Nash, one of North America's leading luxury real estate marketers, known for transforming homes into compelling market-ready showcases that command attention and deliver results.

With over 40 years of experience, Jo Ellen has transitioned from her boutique beginnings in Vail, Colorado, to becoming a cornerstone of the Naples, Florida, luxury real estate market. Having successfully served more than 2,000 families and closed over a half-billion dollars in sales, her career is built on a simple premise: a home is more than a transaction—it is the backdrop for the life you want to live.

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The Experience Behind the Strategy

Jo Ellen’s reputation is rooted in her commitment to sophisticated, results-driven marketing. She is not an "institutional" broker; she is a strategist. As the founder of Nash Signature Marketing, she has consulted for elite agents across North America, bringing that same innovative edge directly to your property.

Her expertise is recognized at the highest levels of the industry:

  • Certified Luxury Home Marketing Specialist (CLHMS)
  • First Certified Million Dollar Guild Member in the United States
  • Member of Who’s Who in Luxury Real Estate
  • Certified International Property Specialist (CIPS), Naples Honorary Lifetime Member
  • Winner, Overall Marketing Excellence Award (Leaders in Luxury & Luxury Conclave)
  • Graduate, Realtor Institute (GRI) & Certified Residential Specialist (CRS)
Jo Ellen Nash

The Difference Clients Remember

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“After working with 2 other top-rated agents without success, we hired Jo Ellen. In a very tough seller’s market, Jo Ellen was able to utilize her vast network and creative thinking to bring an offer, which allowed us to close, within 59 days of obtaining the listing, at 99% of our asking price. She is committed, not only in meeting our short term needs and goals but to building a long term relationship with her clients which leads to a true partnership.”

- Adam Loew

Seller

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“Lynne and I cannot say enough good things about [Jo Ellen] and her company. She is renowned for her personal caring approach with her clients, is a great negotiator and has amazing after sale follow up. It has been 10 years since she sold us our place and sold our other two properties and yet we hear from her every year for parties, golf outings or just getting together for a drink. She is a special lady.”

- Russ Ferguson

Buyer & Seller

Your Journey Starts Here

Whether you are seeking a quiet block off Fifth Avenue, a waterfront retreat, or a premier golf community, Jo Ellen’s deep roots in the Naples lifestyle mean she knows exactly where your next chapter begins.

Ready to discover the difference that 40 years of expertise makes?

Call Jo Ellen directly at (239) 537-4785 or email jnash@joellennash.com to put her decades of experience to work for you.